Badminton is experiencing the largest growth in Asia and Europe, whereas tennis has shown an emergence of interest from developing nations. Additionally, padel has changed the view of social and recreational sports within urban settings, and as a result, there are more urban areas that are becoming increasingly focused upon the growth of this new…
Badminton is on the rise resulting in an increase in commitment from broadcasters allowing for a more extensive overall audience exposure. Badminton has now been able to establish itself in the long-term growth of the media rights marketplace and has experienced a substantial increase in the volume of global media exposure equal to or better…
An increasing number of modern sports calendars have begun using multi-sport and global sporting events as an integral part of today’s global sporting environment. This type of sporting event attracts the attention of a broad audience around the world, while providing the opportunity for many lesser-known sports to have the same amount of visibility as…
For more than a decade now, there’s been a significant shift in how players view racket sports and how they participate within them both culturally and with their participation patterns. This shift in the collective mindset towards racket sports not only exemplifies current trends in consumer behaviour, but also influences the lifestyles that people live,…
Padel has transitioned from being a small-scale sporting activity limited to a select few countries to a worldwide sporting phenomenon. Countries throughout Europe, as well as in Latin America and the Middle East, are now experiencing rapid growth in padel participation because the sport is accessible to everyone, offers a high-level of social interaction, and…
Despite its global appeal and player base, squash’s hopes of being included in the Olympic Games have not been realized. The many unsuccessful attempts to have squash included in the Olympic Games over many decades have robbed squash players from competing on the world’s largest stage. The players who have fought to have squash recognized…
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