Future Directions and Up-Rising Stars of NJPW
Wrestle Kingdom 20 was also the platform for younger upcoming talent and set a positive precedent for NJPW’s future development. The younger group of wrestlers presented themselves under the grandeur of the Tokyo Dome, putting forth performances that could indicate the possibility of becoming future main-event players.
The young wrestlers provided modern athleticism in conjunction with NJPW’s traditional approach to in-ring work. They were able to display their well-balanced ability to use speed, power, and storytelling skills as a result of NJPW’s investment in both training and creative development.
The breakout performances by these young talents impressed NJPW World international audiences, and led to discussion on various social media sites about these young wrestlers eventually becoming championship contenders in NJPW.
Storytelling and In-Ring Psychology at Wrestle Kingdom 20
NJPW incorporated storytelling throughout Wrestle Kingdom 20, with many of the wrestlers’ building their individual narratives through the use of repeated callbacks, body-part working, and momentum changes.
Fans who had little or no previous experience with NJPW learned how to watch matches as they developed, and this maintained the in-ring psychology that is present at NJPW shows.
The in-ring psychology used in longer match presentations allowed wrestlers to manipulate tempo.
Tokyo Dome Atmosphere and Audience Engagement
The entire experience at the Tokyo Dome for Wrestle Kingdom 20 was elevated by the atmosphere that surrounded this entire event.
They will react to the big moments in a match and notice all of the nuances in every move during the match, creating a layered audio experience that adds to the drama and allows participants to be rewarded for creating technically sound sequences as opposed to doing a sequence of moves to be flashy.
Fans and wrestling observers from outside Japan have also commented on how these audience responses have created higher stakes for each match.
This type of atmosphere is rare among other major wrestling events.
The engagement by the fans transformed Wrestle Kingdom 20 into a true shared emotional experience. The audience at the Tokyo Dome again proved that this venue
Global Media Attention and Streaming Coverage
The attention from international media played a major role in elevating Wrestle Kingdom 20 from a standard Japanese Event to a true Global Professional Wrestling Event.
This made it much easier for international fans to become part of the NJPW global family, and removed some of the traditional barriers.
Wrestling journalists from the Wrestling Observer Newsletter and other outlets provided in-depth previews, written along with post-event analysis of each match. Their extensive coverage of Wrestle Kingdom helped create a context for global audiences regarding match quality and production significance for wrestling history.
Additionally, social media platforms contributed to making Wrestle Kingdom 20 a global trend with millions of views in each region of the world. Each region and market participated in the various forms of content interaction from Wrestle Kingdom 20, creating strong trends in every region and time zone.
Ultimately, with the combination of traditional media coverage and streaming coverage, plus an abundance of digital interaction from fans, Wrestle Kingdom 20 was able to provide an unprecedented opportunity for NJPW to reach its largest worldwide audience, further reinforcing NJPW’s status as a leader in how modern pro wrestling events are produced and presented.
Business Growth and Merchandise Sales
Not only did merchandise sales explode during Wrestle Kingdom week at the Tokyo Dome, but also, with the NJPW online store, the NJPW branded merchandise was shipped to customers from around the world.
Placing sponsorships and advertising partnerships with Wrestle Kingdom’s visibility on a global scale is a good way for brands to align themselves with a highly established sport of entertainment.
Subscriptions to streaming services increased due in part to the event. NJPW World saw a significant increase in sign-ups from subscribers who were new viewers to NJPW as a result of Wrestle Kingdom’s reputation.
Wrestle Kingdom 20 demonstrates the financial stability of NJPW’s business and provides ample affirmation of the cultures and economics of this successful event.
Revenues from ticket sales, merchandise sales, and digital media all contribute to the importance of Wrestle Kingdom as both a cultural and economic force.
Historical Comparisons to Prior Wrestle Kingdom Events
Fans and analysts naturally compared Wrestle Kingdom 20 to previous Wrestle Kingdom editions (i.e. WWF, WWE, WCW, ECW) based on expectations regarding match quality, emotional impact (Eddie Guerrero) and the number of surprises that they would find equal to or greater than those found in the original Wrestle Kingdoms.
Fans of NJPW since the beginning of the company were able to gauge Wrestle Kingdom 20’s place within NJPW’s history compared to its original counterparts.
Most earlier editions of Wrestle Kingdom had single matches that were considered the match that defined Wrestle Kingdom.
The camera work, overall lighting, and pacing were much better than prior editions, continuing NJPW’s investment in its presentation as well as continuing to put a strong emphasis on its traditional sport-based identity.
The combination of the performances of NJPW Legends and new talent from this year’s Wrestle Kingdom created a more balanced match card that had previously been lacking in earlier editions.
The combination of legends and rising stars gave
Critical Reception and Industry Endorsements
The event represents an example of how to maintain strong content at a wrestling event without resorting to overly elaborate production, gimmicks or cheap thrills…
The Wrestling Observer Newsletter and veteran wrestlers alike have expressed their opinion of Wrestle Kingdom 20 and have commented about whether or not it is a well-balanced wrestling event.
Wrestlers and training experts commented on the storytelling abilities of NJPW talents during this event, praising the wrestlers for their ability to effectively utilize time and emotion in creating drama in their matches.
Many international wrestling analysts have also drawn positive comparisons to Wrestle Kingdom 20 to other top wrestling events around the world.
The Tokyo Dome, combined with NJPW’s methodical method of building up to these events has helped to make Wrestle Kingdom 20 one of the most prestigious wrestling events in existence.
The positive critical reception and endorsements of Wrestle Kingdom 20 will help to solidify its place in the legacy of NJPW, and there are those that believe that NJPW continues to prove that they can deliver quality matches and performances on their biggest shows.
NJPW’s Future Direction and Global Strategy
As a result of the events that occurred during Wrestle Kingdom 20, New Japan Pro-Wrestling (NJPW) will be making changes to its plans for the future as they relate to championships, rivalries, and surprise debuts, etc., all of which will create multiple storylines and take advantage of the continuing momentum from Wrestle Kingdom 20 into upcoming tours and major events throughout 2020.
NJPW’s International Strategy focuses on the growth of NJPW’s Global Identity.
Growing NJPW’s Global Presence Via Streaming Growth (NJPW World and cooperative working relationships with other promotions outside of NJPW) Will continue to Enhance NJPW’s Global Visibility as we continue to grow our International Audiences.
Summary: Wrestle Kingdom 20 Highlights and NJPW’s Defining Moment
Given all that has transpired during Wrestle Kingdom 20, it is not difficult to see why this event will go down in the annals of Professional Wrestling History as one of the most important moments in modern time; both from a celebration standpoint and a progressive standpoint.
Furthermore, given the Historical Significance of Wrestle Kingdom 20 (as NJPW’s Twentieth Annual Tokyo Dome Event), it carries all the emotional weight associated with an anniversary celebration, while also providing a framework from which NJPW can build upon and deliver to fans in the form of an annual event.
The event demonstrated NJPW’s level of Creative Developmental Maturity by its combination of Historic Matches, Surprise Debuts and Continued Emphasis on Storytelling.
NJPW continued to rely on fundamentals of wrestling rather than an overabundance of Spectacle to provide Impact and Lasting Memories.
As part of this success, NJPW’s Global Fan Base and International Reach will play a Major Role in NJPW’s Continued Success, as NJPW’s International Fan Base will continue to be Engaged Live via Digital Platforms.
This continued engagement of NJPW will be Enhanced and Amplified through the Coverage of Wrestle Kingdom 20 by Respected Media Outlets: Pro Wrestling Websites and Publications.
The Balance of Veteran Leadership, Rising Stars and International Talent to NJPW demonstrates the Balance of NJPW’s Rest of 2020 Player Roster, as the overall mix reflects NJPW’s Sustainable Developmental Model.